- Titel: The art firm : aesthetic management and metaphysical marketing
- Erschienen: Stanford, Calif. : Stanford Business Books, 2004
- Umfang: xiv, 391 S, ill, 24 cm
- ISBN: 0804748136
- Sprache: Englisch
- Schlagwörter: Aesthetics ; Management ; Marketing ; Kunst ; Unternehmen ; Ästhetik ; Wirtschaftlichkeit
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RVK-Notation:
CC 6900 : Abhandlungen zur Ästhetik und Kunstphilosophie
- Inhalt: The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firmsas avant-garde enterprises and arts corporationshave existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses
- Kommentar: "With figures by Anna Tribelhorn, drawings by Pierre Guillet de Monthoux, and photography by Jenny Ruther"; Includes bibliographical references (p. 359-372) and index
- Medientyp: Buch
- Datenquelle: documenta archiv Kassel
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